X2 flexes its digital muscles.
X2 was ready to flex. As this clean-performance energy brand entered retail, they tapped us to build a digital presence from the ground up.
We started with NBA great Kawhi Leonard.
His focused, no-nonsense style fit the brand to a tee. From there we expanded into a full ecosystem of fitness-minded content, influencer partnerships, and retail-ready storytelling.
Targeting the everyday athlete: We brought on other influencers who could embrace and embody the X2 vibe, like relatable Peloton instructor Kendall Toole. In one production day we captured a range of video and static assets to help fuel wide-ranging content.
Embracing Everyday Influencers: From big names to a team of fitness influencers, we gave X2 the look, voice, and muscle to get noticed – and acquired – by Keurig Dr Pepper. Proof that strong starts really do finish stronger.
