Journey taps into ageless wisdom to support older adults.
Aging comes with changes — but it shouldn’t mean giving up connection, comfort, or control. We helped Journey reintroduce themselves to the world with a brand built on empathy, elegance, and real-life moments.
Because Enjoying Life Never Gets Old.
We transformed a legacy print catalog into a modern digital destination for people aging with purpose, and those who care for them.
Our role was comprehensive: Concept One delivered brand positioning and go-to-market strategy, developed all brand creative, advertising, storefront design & development and beyond. Whether focused on lifestyle or product, we promoted Journey’s mission to help aging adults get more rest, get more mobility, and get back to doing some of the things they enjoy.
Digital Product Storytelling: With our light-hearted tone of voice, and positive outlook, our digital product ads served up important details with a respectful dose of wit.
Storefront success story: With a completely updated digital storefront full of how to videos, product showcases, and easy navigation - beyond ADA compliant - we helped Journey remind the world that getting older doesn’t mean sitting still — it means moving forward, with a little support and a lot of heart.
