We helped Castello Del Poggio bloom in store.
Everyday moments deserve a little sparkle. To help this floral-forward wine connect with young female shoppers, we brought its bouquet to life—literally turning tasting notes into statement looks and in-store impact.
We know our target is all about everyday moments of connection.
We just wanted to help them make those moments mean “Castello.”
We gave Castello its moment. With a full suite of shopper tools, trade assets and opportunistic OOH, we helped CDP sow the seeds of connection with their key demographic—and demontrate to the trade they were ripe for success.
