Dr. Scholl’s finds its social footing.
With no existing social presence, Dr. Scholl’s needed to get in step with modern consumers. We built their voice from scratch, making it resonate with today’s consumers.
Step 1: Show up. Step 2: Stand out.
From daily content and community management to influencer partnerships and cultural tie-ins, we helped Dr. Scholl’s step confidently into the conversation.
Content Calendar Creation: We brought a familiar family of products to life with fresh energy and a dose of levity.
Product Campaign Development As part of the content strategy, we developed the brand toolkit for their 2 new product lines: Foot Care/Beauty and Arthritis Pain. The production sprint captured a full suite of content from: TV Spots to Digital/Social Video Content and lifestyle photography that were deployed across all touch points.