Allegra tells an allergy season fairy tale.
In a sleepy allergy care category, Allegra needed something disruptive to make the brand top of mind while reinforcing its non-drowsy point of difference.
That’s where Sneezy and Sleepy entered the scene.
We partnered Allegra with Disney’s live-action Snow White—a unique opportunity to speak directly to allergy symptoms and the drowsiness caused by competitors.
It’s a no-brainer!
With the iconic “Heigh Ho” as our soundtrack, we created a global TV campaign that paired an iconic fairytale song with a modern hero—Allegra’s 0% Brain Interference—tailoring the magic for 14 global markets.
A Global Toolkit
From digital and social tools to POS mockups and more, we gave Allegra’s global team everything they needed to bring this partnership to life—and we offered customized support for specific market needs.
