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      <image:title>company</image:title>
      <image:caption>WELCOME TO CONCEPT ONE</image:caption>
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      <image:title>company - Allegra Allergy</image:title>
      <image:caption>OTC marketing</image:caption>
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      <image:title>company - American Cancer Society</image:title>
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      <image:title>company - The Art Of Shaving</image:title>
      <image:caption>Retail Marketing</image:caption>
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      <image:title>company - Carpet One</image:title>
      <image:caption>Retail Marketing Franchise Marketing Co-Op Marketing</image:caption>
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      <image:title>company - Castello del Poggio</image:title>
      <image:caption>Shopper Marketing Beverage Marketing Beer, Wine and Spirits Marketing</image:caption>
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      <image:title>company - Claritin</image:title>
      <image:caption>OTC Marketing Shopper Marketing</image:caption>
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      <image:caption>Footwear Marketing Trade Marketing</image:caption>
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      <image:title>company - Coppertone</image:title>
      <image:caption>Health &amp; Beauty Marketing Digital Marketing Retail Marketing Promotional Marketing</image:caption>
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      <image:caption>CPG Marketing Cause Marketing Shopper Marketing</image:caption>
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      <image:title>company - Diageo</image:title>
      <image:caption>B2B Marketing Alcohol Marketing Beer, Wine and Spirits Marketing</image:caption>
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      <image:caption>Cable Marketing B2B Marketing Sports Marketing</image:caption>
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    <image:image>
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      <image:title>company - Gillette</image:title>
      <image:caption>CPG Marketing Entertainment Marketing Digital Marketing Global Marketing Men’s Grooming</image:caption>
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    <image:image>
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      <image:title>company - Olive Garden</image:title>
      <image:caption>Fast Casual Dining Restaurant Marketing Children’s Marketing Kid’s Marketing</image:caption>
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      <image:title>company - Pepperidge Farm</image:title>
      <image:caption>Entertainment Marketing CPG Marketing Shopper Marketing</image:caption>
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      <image:title>company - Piaget</image:title>
      <image:caption>Luxury Goods Direct Mail Retail Marketing Promotional Marketing</image:caption>
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      <image:title>company - Rockport</image:title>
      <image:caption>Footwear Marketing Fashion Marketing Retail Marketing Entertainment Marketing Shopper Marketing</image:caption>
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    <image:image>
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      <image:title>company - Swiffer Procter &amp;amp; Gamble</image:title>
      <image:caption>Entertainment Marketing Shopper Marketing</image:caption>
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    <image:image>
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      <image:title>company - Tide Procter &amp;amp; Gamble</image:title>
      <image:caption>Brand Development Brand Advertising Entertainment Marketing Shopper Marketing</image:caption>
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    <image:image>
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      <image:title>company - Travel Channel</image:title>
      <image:caption>B2B Marketing Entertainment Marketing Cable Marketing</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/1755010404258-B7JAV2KKH5VHQZ7R6H29/4c_logo_transitions.jpg</image:loc>
      <image:title>company - Transitions Optical</image:title>
      <image:caption>B2B Marketing Trade Show Marketing Trade Marketing Healthcare Marketing</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/1755010404305-F64KUSU3KJDFY1Z3ULHX/4c_logo_TOSHIBA.jpg</image:loc>
      <image:title>company - Toshiba</image:title>
      <image:caption>Brand Marketing Entertainment Marketing Technological Marketing</image:caption>
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    <image:image>
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      <image:title>company - Gillette Venus</image:title>
      <image:caption>Health &amp; Beauty Marketing Entertainment Marketing</image:caption>
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    <image:image>
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      <image:title>company - X2 Energy Keurig Dr. Pepper</image:title>
      <image:caption>Digital Marketing Organic Social Shopper Marketing Beverage Marketing Influencer Marketing Sports Marketing</image:caption>
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    <lastmod>2025-12-11</lastmod>
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    <lastmod>2025-10-06</lastmod>
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    <lastmod>2025-10-06</lastmod>
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      <image:title>creative - nanit / sleeping genius</image:title>
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      <image:title>creative - nanit / sleeping genius</image:title>
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      <image:title>creative - nanit / sleeping genius</image:title>
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      <image:caption>Iron Man – Gillette Repulsor1 Gillette entertainment partnership digital ad for Avengers: Age of Ultron featuring Iron Man-inspired Repulsor1 razor with arc reactor technology and repulsor cartridge system.</image:caption>
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      <image:caption>Captain America – Gillette UltraStrike Gillette entertainment partnership digital ad for Avengers: Age of Ultron featuring Captain America-inspired UltraStrik razor with supersoldier technology and vibranium-coated shield cartridge.</image:caption>
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      <image:title>creative - gillette / avengers</image:title>
      <image:caption>Thor – Gillette Thunder Gillette entertainment partnership digital ad for Avengers: Age of Ultron featuring Thor-inspired Thunder razor with micro-lightning, Asgardian alloy handle, and tesseract stabilizers.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/3e2b70a2-77c7-4506-b226-bf8b60a42427/Gillette+Hulk+Razor.webp</image:loc>
      <image:title>creative - gillette / avengers</image:title>
      <image:caption>Hulk – Gillette XL Gamma Gillette entertainment partnership digital ad for Avengers: Age of Ultron featuring Hulk-inspired XL Gamma razor with stress-triggered sensors, fury-fueled shaving technology, and brute force design.</image:caption>
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  <url>
    <loc>https://www.conceptone.com/creative/journey</loc>
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    <lastmod>2025-09-29</lastmod>
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      <image:title>creative - journey / enjoying life never gets old</image:title>
      <image:caption>Journey Health &amp; Lifestyle brand campaign ad for “Enjoying Life Never Gets Old” featuring an older couple embracing outdoors by a lake with headline “Your life’s not behind you. It’s all around you.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/2262dc3f-251b-497f-bb70-6ca7ef26059a/journey_paid_social_PSC1_1x1.gif</image:loc>
      <image:title>creative - journey / enjoying life never gets old</image:title>
      <image:caption>Journey Health &amp; Lifestyle digital product ad for Perfect Sleep Chair featuring tagline “Perfectly engineered to catch more zzzz’s” with tailored sleep experience and power lift function.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/6eee71bc-6ac9-4d02-bc19-afd7201f1810/journey_kv3.jpg</image:loc>
      <image:title>creative - journey / enjoying life never gets old</image:title>
      <image:caption>Journey Health &amp; Lifestyle brand campaign ad for “Enjoying Life Never Gets Old” featuring an older man with his dog alongside the Zinger lightweight mobility chair and headline “Moves quickly. So you can catch up with your best friend.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/9d8e1f79-f9b9-4088-82f1-ac09642c3066/journey_paid_social_ZOOMER1_1x1.gif</image:loc>
      <image:title>creative - journey / enjoying life never gets old</image:title>
      <image:caption>Journey Health &amp; Lifestyle digital product ad for Zoomer mobility chair featuring tagline “Mobility with nobility” with easy joystick control, lightweight portability, and 8-mile range.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/cd8f964b-4d7d-4f55-b531-812e6f046ef2/journey_kv4.jpg</image:loc>
      <image:title>creative - journey / enjoying life never gets old</image:title>
      <image:caption>Journey Health &amp; Lifestyle brand campaign ad for “Enjoying Life Never Gets Old” featuring a smiling older woman dining outdoors alongside the So Lite Wheelchair and headline “Always be ready to enjoy life’s lighter moments.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/0f312164-3960-4389-8933-9179a9030070/journey_paid_social_SOLITE2_1x1.gif</image:loc>
      <image:title>creative - journey / enjoying life never gets old</image:title>
      <image:caption>Journey Health &amp; Lifestyle digital product ad for So Lite mobility scooter featuring tagline “Get charged up for your next adventure” with collapsible, lightweight design under 45 lbs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/e7f5d705-5b79-4e39-926d-3df86940fc24/journey_paid_social_ZINGER1_1x1.gif</image:loc>
      <image:title>creative - journey / enjoying life never gets old</image:title>
      <image:caption>Journey Health &amp; Lifestyle digital product ad for Zinger mobility chair featuring tagline “Get ready for a joy ride” with key benefits including indoor/outdoor use, tight turning, and up to 8 miles on a single charge.</image:caption>
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  </url>
  <url>
    <loc>https://www.conceptone.com/creative/x2-performance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/1755010413584-FED5CBBATGS0NSDNN6P7/X2_insta1B.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/3eae0ef4-61b8-4b1a-b3d2-0ab9b69affe1/X2_insta1A2.gif</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy organic social ad for beverage campaign featuring NBA All-Star Kawhi Leonard with the message “What's fueling Kawhi this off-season?.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/1755010413595-8I4X12XXPZKVMOUGWSGT/X2_05kendall_dtc1.gif</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy social ad for fitness beverage campaign featuring Peloton instructor Kendall Toole stretching outdoors in New York City with tagline “Fitness Forward” and X2 Energy can visible in the shot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/1e2b9036-f1b1-440a-a017-b89a337edd9f/HANNAH_X2_VID.gif</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy organic social ad for sports drink campaign featuring female fitness influencer practicing basketball on an outdoor court with headline “More Bounce Per Ounce” after drinking X2.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/d3a49e78-234e-4159-a1f7-4db8344dfcfa/X2_insta3C.jpg</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy social ad for sports drink activation featuring NBA All-Star Kawhi Leonard mixing X2 supplement with the tagline “No filler. Nothing fake. Natural energy” and retail callout Available at CVS.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/4dada7e6-d04d-4421-a7a0-5a2c38d41978/X2_cvs_insta_1080x1080_POWDER2B+%281%29.jpg</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy social ad for fitness beverage campaign featuring Peloton instructor Kendall Toole stretching outdoors in New York City with tagline “Stay Strong"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/6fb29679-b496-4e7d-a4cf-bfa2802d217e/x2_giordano_infeed_vid.gif</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy organic social ad for sports drink campaign featuring male fitness influencer performing a kettlebell workout with X2 can and bottle in frame and animated headline sequence “Ready. Set. Go!”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/4f2cd371-db19-4de6-8585-934f6d5b31fa/X2_insta2A.jpg</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy social ad for energy drink campaign featuring NBA All-Star Kawhi Leonard in action on the basketball court with the motivational tagline “Play Hard. Work Harder. Don’t Stop.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/3b8a1cb4-10b8-4dfa-858a-9668b129f67e/X2_dtc2_kendall_1x1.gif</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy social ad for fitness beverage campaign featuring Peloton instructor Kendall Toole training in the gym, powered by X2 Energy with tagline “Fitness Forward”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/03c47ae8-5f4d-44a0-ae9d-940385399820/X2_insta24_FL_shoot_workout.gif</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy organic social ad for sports drink campaign featuring male fitness influencer doing core workout on outdoor beach equipment with X2 can in frame and headline “Do More Core.”</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/cc6618e4-aff8-4217-a31e-0c11092b7b4c/X2_dtc1_kawhi_1x1.gif</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy social ad for sports drink activation featuring NBA All-Star Kawhi Leonard working out fueled by healthy energy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/1a0cbecf-11fc-41c4-8d12-2399e56dd49d/X2_bogo_KAWHI_preclick1_insta.gif</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy digital ad for energy drink campaign featuring NBA All-Star Kawhi Leonard with the tagline “Get Ready to Score Big” and promotional offer to buy one 12-pack and get 50% off the second.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/4c9f3c7b-6407-4ead-bec9-cdafb199fd95/X2_insta3A.jpg</image:loc>
      <image:title>creative - x2 performance / social launch</image:title>
      <image:caption>X2 Energy social ad for sports drink activation featuring NBA All-Star Kawhi Leonard training indoors with the message “Sustained energy keeps Kawhi going strong” and hashtag #KawhiX2.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.conceptone.com/creative/castello-del-poggio</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/620cdc4e-26b3-4cb3-b3f8-24b38438279b/berry_header.png</image:loc>
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      <image:title>creative - castello del poggio / make the moment castello</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/1759764197588-AMXEKSKBA6RKFILA1JNA/cdp_casestudy_header.webp</image:loc>
      <image:title>creative - castello del poggio / make the moment castello</image:title>
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      <image:title>creative - castello del poggio / make the moment castello</image:title>
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  <url>
    <loc>https://www.conceptone.com/creative/gillette-man-of-steel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/184142b4-1801-4a4d-8fef-c067b802ec3a/mos_print.png</image:loc>
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      <image:title>creative - gillette / man of steel</image:title>
      <image:caption>Gillette “How Does He Shave” digital campaign homepage screenshot with Bill Nye, Superman imagery, and interactive video hub driving fan engagement around Man of Steel movie partnership.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/c7cbe54c-0a0e-446a-8d59-2b18bc072763/mos_casestudy5.jpg</image:loc>
      <image:title>creative - gillette / man of steel</image:title>
      <image:caption>Mobile view of Gillette’s “How Does the Man of Steel Shave?” Twitter feed, aggregating fan tweets and campaign conversations under #HowDoesHeShave.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/05313e03-5f89-4641-827f-5f4797183b8c/mos_casestudy7.jpg</image:loc>
      <image:title>creative - gillette / man of steel</image:title>
      <image:caption>Gillette entertainment marketing billboard with Superman promoting the “How Does He Shave?” campaign, driving fans to HowDoesHeShave.com.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/725349a6-c335-4920-9a9b-0f3ff4976f15/mos_casestudy8.jpg</image:loc>
      <image:title>creative - gillette / man of steel</image:title>
      <image:caption>Limited edition Gillette razor packaging for the Man of Steel movie partnership, featuring Superman logo and promotional offer</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/d524dd01-af41-4fdd-8271-9549c99faf71/mos_casestudy3.jpg</image:loc>
      <image:title>creative - gillette / man of steel</image:title>
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      <image:title>creative - gillette / man of steel</image:title>
      <image:caption>Superman-themed Gillette retail display for the “How Does He Shave?” Man of Steel campaign, showcasing Fusion ProGlide razors and cartridges at Walmart.</image:caption>
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  <url>
    <loc>https://www.conceptone.com/creative/dr-scholls-organic-social</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-29</lastmod>
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      <image:title>creative - dr. scholl's / organic social</image:title>
      <image:caption>Funny social media ad that for Dr. Scholl's foot beauty treatments</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/2a3f08d1-289a-47db-9ff0-5e59f688f3be/SCH_insta_odorX_probiotic1.gif</image:loc>
      <image:title>creative - dr. scholl's / organic social</image:title>
      <image:caption>funny social media ad promoting Dr. Scholl's OdorX spray for stinky feet</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/8eaa3fbe-e1ad-404f-95ed-ad9b6786f6e3/SCH13_insta_FloatOnAir1B.gif</image:loc>
      <image:title>creative - dr. scholl's / organic social</image:title>
      <image:caption>social media ad for Dr. Scholl's Float-on-air insoles showing a hard working painter floating into a blue sky with puffy white clouds</image:caption>
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      <image:title>creative - dr. scholl's / organic social</image:title>
      <image:caption>close-up of a Dr. Scholl's Ultracool Insole, with consumer testimonial</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/0bfa757a-a54f-4990-8f87-e9f438a465bf/SCH_sandals_flats2.gif</image:loc>
      <image:title>creative - dr. scholl's / organic social</image:title>
      <image:caption>Social Media Ad for Dr. Scholl's Stylish Step Insoles featuring a pretty woman in a variety of outfits</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/689b555e41d7b5680e3835a7/5a74e0c8-6448-4db7-b656-98bfc6eb1df4/SCH_plantar_insta2.gif</image:loc>
      <image:title>creative - dr. scholl's / organic social</image:title>
      <image:caption>Digital Media Ad for Dr. Scholl's Plantar Fasciitis Pain Relief insoles</image:caption>
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  <url>
    <loc>https://www.conceptone.com/creative/allegra-disneys-snow-white</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2025-12-11</lastmod>
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